May

RU fit for the BBW (big, bad world)? Do you suffer from SAD (serious acronym disease)? Is your company name a mystery to the public? Do you sit in Board or staff meetings wondering what others are saying? Whether you are with the CIA, NDP, IBM, NCBDC, FLN, or any other acronymic organization, you might be choking on the alphabet soup you have to consume every day. What’s more, you may be spreading this highly contagious disease. I have a cure for SAD. Use words. That’s right; while words can sometimes take more time to use, most can be spoken in a New York minute. They can be used to make, break, or close a deal. They let you reveal your true identity and intentions. Be a trendsetter. Have the courage to tell it like it is. Try words. They come in a variety of languages and sizes. They’re convenient and meaningful. Words are the cure. Use them wisely and well.